Branch is one of the oldest names in the Harley Davidson aftermarket industry, and is known today as Branch-O’Keefe. The company was started in 1969 by Jerry Branch with the goal to change people’s ideas when it came to pairing performance products and Harley Davidsons. Jerry had an extensive background working on Harleys. Performing everything from working as a service technician at Barfield Harley Davidson in Memphis, TN (where Jerry delivered Elvis’ first Harley and taught him to ride), to building heads for the legendary Harley Davidson XR 750 flat track race bikes and XR1000 street bikes. When Harley Davidson needed an outside expert, prior to launch the Evolution motor, Jerry got the call. In addition, he was the first person outside of Harley Davidson to get his hands on a V-Rod engine, and was involved in some of the very first prototypes of its kind back in the early 1990’s. John O’Keefe, as Jerry’s long-time protégé, began working for Branch in 1975. Currently, they are offering their customers a wide variety of performance parts to help their Harley Davidson perform to its ultimate capacity.
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